PRIVACY & PREFERENCES
Cookie Policy
Cookies help our shop run smoothly and feel a little more like you. Here's a plain-English look at what we use, why, and how to stay in control.
What Cookies Are
Cookies are small text files a website saves to your browser or device when you visit. They remember things between pages and visits, so your bag stays full, your preferences stick, and the site loads the way you left it.
On their own they're harmless and can't access anything else on your device. We use them simply to make Reef work well and to understand, in broad strokes, how the shop is being used.
Essential Cookies
These are the ones that keep the lights on. They let you add items to your bag, move through checkout securely, stay signed in, and load the site reliably.
Because the shop can't function without them, essential cookies are always on and don't require consent. They never track you for advertising.
Analytics Cookies
Analytics cookies tell us which pages people visit, what's loading slowly, and where things could be clearer. The data is grouped and anonymous, never tied to you personally.
We use it for one reason: to keep refining the store, the fit guides, and the everyday details so your next visit feels easier than the last.
Marketing & Preference Cookies
Preference cookies remember the small things, like your region, currency, and recently viewed pieces, so you don't have to set them again.
Marketing cookies help us show more relevant Reef content and measure whether it's useful. We keep this light and considered, and you're always free to turn it off.
Third Parties
A few trusted partners set cookies through our site to provide services we rely on, such as secure payments, fraud protection, and analytics. Payment providers like PayPal, Klarna, and Apple or Google Pay may use cookies to process your order safely.
These partners only use the data needed for their service, under their own privacy and cookie policies. We don't sell your personal information.
Managing Your Cookies
You're in control. You can accept or decline non-essential cookies through the banner when you first arrive, and revisit your choices anytime from the cookie settings link in our footer.
You can also clear or block cookies in your browser settings. Just note that disabling essential cookies may affect how parts of the shop work, like staying signed in or completing checkout.
Updates To This Policy
As our shop grows and the tools we use evolve, we may update this policy from time to time. When we make a meaningful change, we'll revise the date below and, where appropriate, ask for your consent again.
If you have any questions about how we use cookies, we're always happy to help. Reach us anytime through our Contact page.
NEED A HAND?
We’re here Monday to Saturday. Book a complimentary Personal Shopper session, or reach us any time.