STYLE NOTES
Less wardrobe, more outfits.
The whole point of a small, tonal collection is that everything works together. A few habits make it effortless — here’s how we wear ours.
THREE NOTES
The shortcuts we live by.
01
Stay tonal
Keep to one warm family — sand, ecru, clay — and let texture do the contrast, not colour.
02
Bare a little
An open collar, a rolled sleeve, a bare ankle. Summer rewards the pieces you leave undone.
03
Buy the layer
One good overshirt or knit turns three outfits into nine. Spend there first.
THE PALETTE
Built on one warm family.
Sand
Wear it head to toe.
Ecru
A half-shade lighter.
Bone
The quiet near-white.
Clay
One warm accent, sparingly.
REEF · STYLE NOTES
Now go build the outfit.
Everything here is made to mix. Start with the collection, or read the longer stories in the journal.